My natural hair color is black. Whenever I get my hair colored professionally, the hair is always dark brown, no matter what color I choose. My hair doesn’t color easily. What should I do? I really want to make it a rich auburn for some glamor 
Auburn Hair Color Tips and Ideas
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I Think The Hairdresser has to bleach it maybe? and then put the color you want in it.
but im not sure.
Here are the excellent hair coloring tips for you
http://living.oneindia.in/do-it-yourself/beauty-n-fashion/2008/fashion-trends-hair-colouring-tips.html